Owning a restaurant? Finding it hard to market? Marketing a restaurant business can be challenging and it becomes difficult to make it stand out from the rest wifi marketing can do it for you.
In today’s growing world of competitiveness where newbie businesses are not so welcomed, life becomes much harder for such budding businesses with a lower budget and less loyal customers.
Marketing is something that is in the state of continuous evolution and marketing for a segmented market like restaurants’ life becomes much harder which can be reflected by a survey that says most restaurant startups dissolve within a year.
The question arises what is the next step for this industry? To make this easier we can study strategies of big names already present in the market like Starbucks who adopted digitalization as the next big marketing strategy by creating their own app that can be used to order and pay another big name in the tally are taco bell, Mcdonalds had their own digital strategies like automated ordering station that contributed in their economy vastly and bought in almost 6% of growth.
Therefore with these giants adapting digitalization and implementing technology as much as possible sets an example for others to implement such measures. Although it’s not possible for all businesses to implement something like Starbucks or Mcdonald’s capital being the constraint, for these businesses WiFi marketing can work as a Ginnie. You don’t have to be a tech geek to understand the technology neither do you require a big team to set it up or manage it, everything can be done by the restaurant owner itself, which makes it easier for small scale businesses in the market achieve goals with lesser pocket sizes.
Without an online presence, it becomes harder for brick and mortar restaurant businesses to market their brand due to the lack of customer data.
Customer data becomes one of the most important things to market any product or service, it’s important to know who your customers are, where their interest lies or how they prefer to spend their money. This knowledge can help a business test the feasibility of a product or service before actually opening it in front of the market.
Although this can be done through knowing the customer interest personally by engaging with them but becomes difficult for restaurants to invest so much time in these types of tasks.
Why WiFi marketing?
As per a study done by hubspot
70% of recurring customers spend more time in a restaurant than the first-timers. Another study concluded that tech-savvy restaurants businesses tend to gain more public interests.
For a restaurant business, the two types of clients that fall under the radar are the clients stepping in for the first time whereas recurring clients, these recurring clients can further be categorized as real-time clients or the clients present at the venue at any instant or the clients that are not present at the venue. Both prospects are essential for the growth in the business but in the restaurant business holding on to the existing client is the most important one.
Wifi marketing is helping a lot of restaurant owners in structuring the marketing spine of the business. Although a limitation when opting out wifi marketing as a marketing strategy is that it does not promote the initial footfall of the customers. The customer should have at least visited the venue once only then wifi marketing can work as a successful prospect it covers both the possibilities of a real-time client or a client not at the venue.
Thus Wifi marketing has grown to be one of the most efficient marketing strategies any restaurant business can implement. Wifi being extremely location-sensitive can work as a hyper-local system. These hyper-local services can help a venue owner identify their clients present at the venue and pamper them according to their custom analytics like gifting coupons to guests ordering more than 100$ or free dinner for a customer visiting the 50th time etc. Hyperlocal service can enable a restaurant for features like the live food ordering system, payments, reviews and on a much-complicated level and large properties functions like geotagging can be used.
This real-time interaction with the customer gives better output and helps gain loyalty points for the business. This approach helps a venue owner interact with the customers better without even lifting a finger and eventually gain more results. Any prospect is too vague without the vision for the betterment of the customer but wifi marketing has helped both owners as well as the customers by the flexibility in understanding the venue for the customers and understanding the customers for the owners.
When logging into a restaurant’s free wifi a customer exchanges basic information that eventually adds up to the database of the venue and these customers ‘now not present at the venue’ can also be entertained with similar gestures. Consider an example of Sam, a high-end Friday night guest, on a Friday morning deciding a place for dinner and simultaneously gets a message saying “Enjoy 1+1 on food tonight” this can act as a driving message and Sam might end up at the venue sharp at 8.
Any marketing campaign without analytics is way too vague. Thus Wifi analytics is one of the most important factors when talking about wifi marketing in restaurants. Wifi marketing and wifi analytics go hand in hand, the analytics of the venue and the customer is studied by the venue owner and different campaigns are run simultaneously these campaigns can target a set of people and also individuals. Know how to work on actionable wifi analytics and growing a marketing database through social wifi https://medium.com.
Therefore with the adaptation of wifi marketing now these businesses are knowing the importance of retention of the customers rather than vaguely hunting for new customers. The strategy is to create a replica of the client’s imagination around him.
Wifi marketing has now eventually become a “darling” for the restaurant industry and is working out wonders and the best part is the technology is still in its nurturing period a lot has been integrated with it like live food ordering or review/payment systems and many more.
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